Short answer. Claude and Grok cost roughly the same per user, and both say they don't train on your company's data. They differ in what they are good at. Claude is strong at long documents, writing and code, and fits well with Microsoft 365. Grok is strong at real-time information, including from X, at voice and images, and with Grok Bot it has agents that work inside your apps. You don't have to choose one for the whole company. If your apps talk to your CRM through one layer you own, you pick the right model for each task.
What it looks like in your business
What your clients and your team see is an app or a portal. We build those with Lovable or Cursor. Underneath is what you already have: your CRM, your email, your accounting. In between sits a layer that reads, suggests and summarises. That is where Claude and Grok work. Under everything is the foundation: who has access, what happened, what it cost.
- The front
Apps and portals for your clients and your team. The code is in your name.
- What you already have
HubSpot · Microsoft 365 · Google Workspace · your ERP
Your CRM and your accounting stay the source of your data. We connect to them.
- The intelligence layerClaudeby Anthropic
Grok BotReads quotes and emails, suggests and summarises. Agents such as Grok Bot finish tasks inside your apps, with approval for sensitive steps.
- The foundation
Access, log, cost and documentation under every layer.
The part that matters is the layer in the middle. If you own it, you can switch models without touching your app or your CRM.
Side by side
Everything below comes from the official Anthropic and x.ai pages, read on 21 October 2026. Prices are US list prices excluding tax. Where something isn't public, the table says so.
| Claude (Anthropic) | Grok (x.ai) | |
|---|---|---|
| Plan for teams | Team, for 2 to 150 people | Grok Business, for small and mid-sized teams |
| Price per user | Standard: $25 a month, or $20 billed annually. Premium: $125, or $100 billed annually | $30 a month |
| Plan for large companies | Enterprise: $20 per seat per month plus usage at API rates, billed annually | Enterprise: price not public, quote on request |
| Training on your data | "None by default" for Team and Enterprise | "No training" for Business and Enterprise |
| Admin in the team plan | Single sign-on, domain verification, central billing, connector controls, usage analytics, spend controls | SOC 2 Type I and II, role-based access, team and seat management, consolidated billing, domain verification, user analytics, custom data retention |
| Extra in Enterprise | SCIM, audit logs, role-based access, custom data retention, Compliance API | Custom SSO, SCIM, custom roles, customer-managed encryption keys, dedicated data plane (Enterprise Vault) |
| Connectors | Google Drive, Gmail, Calendar, GitHub, Microsoft 365, Slack and custom connectors. Claude for Microsoft 365 and Outlook | Salesforce, HubSpot, Slack, Notion and more. Bring your own MCP server. Google Drive that respects existing permissions |
| Agents | Claude Code, Cowork, scheduled and handed-off tasks, Claude in Chrome. Via the API: Managed Agents | Grok Bot: agents with their own cloud computer that work inside your apps. Grok Build |
| Real-time information | Web search | Real-time search, with knowledge from X |
| Documents and context | Context window up to 1 million tokens depending on the model (pricing page). The Team help article says 200,000 | Projects with the Collections API for large document sets. Context window not stated on the business page |
| Also | Claude Design, Slides, Docs | Voice agents, images and video (Imagine) |
They cost about the same. They are good at different things.
And Microsoft Copilot or ChatGPT?
Many companies also look at Microsoft 365 Copilot and ChatGPT Business. Per user, the list prices are close: Claude Team Standard and ChatGPT Business Standard are both $20 a month billed annually, and the Microsoft 365 Copilot Business add-on is €18.20 a month in Belgium, excluding VAT, on top of a Microsoft 365 Business plan. If your company runs on Microsoft 365, Copilot is often the logical place to start. We put the three side by side, with sources, in Claude, Copilot or ChatGPT for your SME.
Grok Bot is a different kind of tool. Its bots work inside your apps with their own cloud computer, so it can sit next to whichever assistant your team uses.
What we see in practice
This part does not come from a vendor page. It is what we see ourselves at NUVAI, where we use Grok Bot every day. Some of it is not publicly documented anywhere yet.
- A role per bot. Each bot gets its own task and its own memory, for example for legal work, prospecting or finance.
- Team bots. Colleagues share the same bot and work in the same thread.
- Routines. Bots run at a set time or on an event, such as a daily digest or a follow-up as soon as a signature comes in.
- Connectors. Gmail, Google Drive, Calendar, HubSpot, GitHub and others.
- A computer of their own. With a browser, for web tasks where no API exists.
- Building apps. Bots build and edit apps through Lovable and Cursor.
- A human decides. Emails are always prepared as drafts first. Someone reads them before they go out.
That is our experience, not a vendor promise. What is publicly documented is in the table above.
When to use which
Claude fits work that is long and precise:
- reading and checking quotes, contracts and reports;
- writing in your own voice;
- work in Word, Excel and Outlook;
- code and internal tools.
Grok fits work that is fast and current:
- what is happening in your market today, including on X;
- voice, for example an assistant on the phone;
- images and video;
- tasks in apps without a good integration, with Grok Bot.
For many tasks both are fine. Then price, admin and what your team already uses decide.
What MCP is, and why it matters
MCP stands for Model Context Protocol. It is an open standard for connecting an AI assistant to the systems your data lives in, such as your CRM or your documents. Anthropic introduced it in November 2024, and since December 2025 it has been part of the Agentic AI Foundation at the Linux Foundation. A system offers an MCP server once, and assistants that support MCP can use it.
In practice your team no longer copies data from HubSpot into a chat window. HubSpot runs its own remote MCP server, generally available for all HubSpot accounts since April 2026. It can read and update CRM records, and it only shows what the signed-in user may see. HubSpot also offers a connector for Claude on paid Claude plans, which a HubSpot admin approves together with its data permissions. For Grok, the x.ai docs describe a HubSpot connection over MCP that is read-only. Other CRMs work the same way when they offer an MCP server.
The connection layer is yours. You decide which systems are connected and with which rights. Because MCP is a standard, you can usually keep those connections when you change model or add a second one.
We set up these connections in the Kickstart, for Claude and for Grok Bot.
How we build it
We build the front with Lovable or Cursor. The code is in your name. That front talks to your CRM, for example HubSpot, and to Microsoft 365 or Google. Your CRM stays the source of your data.
The layer in between picks the model for each task. Checking a quote can go to Claude, a market signal to Grok. Work that spans several apps goes to Grok Bot, with approval for sensitive steps. Every request lands in one log: who asked what, which model answered, what it cost.
Tomorrow another model may be better or cheaper. Then we change one setting. Your apps and your CRM stay as they are.
Where to start
If you want to roll out one of them, start with one process. See Claude implementation for teams or Grok Bot implementation for teams. Both run as a two-week Kickstart on your own accounts.
What to watch
- Read your own contract. Vendor pages change. What counts is what is in your terms.
- Prices in euro. Anthropic itself says price and currency vary by region. Check what your own account shows.
- Agents and access. An agent that signs in to your apps gets permissions. Give only what is needed, and have sensitive steps approved.
- Your register. Put every model in your AI register, with an owner and the data it uses. That also helps when you need to show what you use under the AI Act.
Sources (read on 21 October 2026)
- Anthropic, pricing and plan comparison: https://claude.com/pricing
- Anthropic Help Center, Team plan: https://support.claude.com/en/articles/9266767-what-is-the-team-plan
- x.ai, Grok for business: https://x.ai/grok/business
- x.ai, Grok Business and Enterprise announcement: https://x.ai/news/grok-business
- x.ai, pricing: https://x.ai/pricing
- x.ai, Grok Bot: https://x.ai/bot and https://x.ai/news/introducing-grok-bot
- Microsoft, Copilot for business pricing (Belgium, read on 23 October 2026): https://www.microsoft.com/nl-be/copilot/pricing/business
- OpenAI, ChatGPT Business pricing (read on 23 October 2026): https://openai.com/business/pricing
- Anthropic, introducing the Model Context Protocol (read on 23 October 2026): https://www.anthropic.com/news/model-context-protocol
- Anthropic, MCP donated to the Agentic AI Foundation (read on 23 October 2026): https://www.anthropic.com/news/donating-the-model-context-protocol-and-establishing-of-the-agentic-ai-foundation
- HubSpot developer changelog, remote HubSpot MCP server generally available (read on 23 October 2026): https://developers.hubspot.com/changelog/remote-hubspot-mcp-server-is-now-generally-available
- HubSpot Knowledge Base, HubSpot connector for Claude (read on 23 October 2026): https://knowledge.hubspot.com/integrations/set-up-and-use-the-hubspot-connector-for-claude
- x.ai docs, HubSpot MCP setup (read on 23 October 2026): https://docs.x.ai/integrations/hubspot-mcp-setup
Claude and Anthropic are trademarks of Anthropic, PBC. Grok is a trademark of SpaceXAI LLC. Lovable, Cursor, HubSpot, Microsoft 365, Copilot and ChatGPT are trademarks of their respective owners. NUVAI is independent of these vendors.